Every day we hear this story from clients: Rusted on BDM’s, 6 figure salaries: and declining sales. Then the BDM leaves and they find out from key accounts: No phone calls, no visits. The notes in the CRM were just fabrications.
Further – the vast majority of Business Development Managers we’ve interviewed have told us that they don’t believe sales is their job. Which has certainly come as news to CEOs and Directors, every where!
This is just one of the MANY reasons why companies (especially those in industries where face to face is expected) are finding the Iron Cage Method yields better results while removing the headaches.
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